How Rural Manufacturers Can Leverage Account-Based Marketing

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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Benefits of Account-Based Marketing for Manufacturers

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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Why Account-Based Marketing is a Fit for Rural Manufacturers

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

Tags: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

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5 Marketing Trends to Look Out for in 2019

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in”...

Tags: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

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The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

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What's Our Community Brand?

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness

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Why Move Back to Meadville?

“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...

Tags: Company News, Economic Development, Strategic Planning, Key Trends, Brand Awareness

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The ROI of Not Doing Marketing Correctly

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Lead Generation, Marketing Operations, Marketing Fails

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Marketing ROI: Return on Information

A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Marketing Technology, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Marketing Operations

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Technology Won't Fix Alignment of Your Sales and Marketing

In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Measuring Marketing, Marketing Technology, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Industrial Marketing, Lead Generation, Marketing Operations, Marketing Fails

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