The Best Marketing Strategy for Manufacturers

Posted by Ron Mattocks on May 1, 2020 8:00:00 AM

As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget. On paper this might seem practical, especially if you're not sure of marketing's impact on your business. This is not an uncommon reaction, and while it may free things up in the short-term, over the long haul those companies are going to need to make that ground back up later. In other words, don't ditch your marketing altogether. Just be smarter about it, and there are more than a few options here. 

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Topics: Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Marketing Operations, Manufacturing Industry

How Rural Manufacturers Can Leverage Account-Based Marketing

Posted by Josh Sherretts on Jul 25, 2019 12:13:56 PM

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Benefits of Account-Based Marketing for Manufacturers

Posted by Josh Sherretts on Jun 5, 2019 8:03:00 AM

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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