Benefits of Account-Based Marketing for Manufacturers

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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5 Marketing Trends to Look Out for in 2019

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in”...

Tags: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

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5 Reasons Why Your Small Business Should Have a Website

There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer....

Tags: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry

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What Is Snapchat And Why Is It So Popular?

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly...

Tags: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

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The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring...

Tags: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

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The Friday Five: Destination Marketing in a Small Town

This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes...

Tags: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

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The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

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Getting Started with Facebook for Your Business

 

Tags: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

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7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Marketing Tactics, Tourism Industry, Small Businesses, Brand Awareness, Marketing Content

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Marketing ROI: Return on Information

A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Marketing Technology, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Marketing Operations

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