How Can Manufacturers Use Social Media to Grow Their Business

Posted by Josh Sherretts on Jan 22, 2020 11:29:37 AM

How Can Manufacturers Use Social Media to Grow Their Business 

Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates. It has become a great way to share information and ideas, identify new opportunities, recruit new employees, and find collaborative partners around the world.  Social media is not just about sharing vacation and lunch photos, keeping up with friends, or watching funny cat videos. It has become one of the most effective communication and marketing channels since radio stations started airing advertisements. Here are a few statistics to keep in mind:

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Topics: Marketing Tactics, Social Media Tactics, Manufacturing Industry

How Rural Manufacturers Can Leverage Account-Based Marketing

Posted by Josh Sherretts on Jul 25, 2019 12:13:56 PM

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Benefits of Account-Based Marketing for Manufacturers

Posted by Josh Sherretts on Jun 5, 2019 8:03:00 AM

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

5 Marketing Trends to Look Out for in 2019

Posted by Emily Watson on Jan 30, 2019 11:01:45 AM

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in” last year, could be gone completely, or revamped for the next year. To bring in the new year, we wanted to showcase some of the top marketing trends you will be seeing in 2019. These articles give great insight on what the future of marketing looks like. You won’t want to miss these trends:

  1. Using Chatbots 
  2. Brand Authenticity
  3. Interactive Video
  4. Content is King
  5. Gen Z
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Topics: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

5 Reasons Why Your Small Business Should Have a Website

Posted by Emily Watson on Oct 9, 2018 7:55:00 AM

There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer. Consumers expect companies to have a website when they search the web, and often don’t consider a company credible if they don’t. Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business:

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Topics: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry

What Is Snapchat And Why Is It So Popular?

Posted by Emily Watson on Sep 26, 2018 10:10:00 AM

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly is Snapchat and why has it grown to be one of the most downloaded and used apps of 2018?

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Topics: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

Posted by Josh Sherretts on Sep 21, 2018 6:44:53 PM
It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions.

From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully. Here are five great resources to help you not only pull off your next function, but watch it grow:

  1. How to Promote an Event Using Video: 7 Steps to Video Marketing
  2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now
  3. How to Use Facebook Live: The Ultimate Guide
  4. How to Use Hashtags Before, During, and After Your Event
  5. How to Add a Facebook Virtual Event to Your Launch Strategy 
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Topics: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

The Friday Five: Destination Marketing in a Small Town

Posted by Emily Watson on Jul 27, 2018 8:06:00 AM
This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health.  Here are some great articles and resources that focus on why destination marketing in a small town is so important:
  1. How to Make a Small Town a Big Deal 
  2. Marketing a Small Town
  3. Here's What Google Thinks: Five 'Next Practices' in Destination Marketing 
  4. 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
  5. Sustainable Tourism: Five Essentials for Rural Areas and Small Towns

 

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Topics: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

Posted by Emily Watson on Jul 13, 2018 2:12:07 PM
This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
  1. Small Business Marketing 101
  2. 5 Marketing Strategies for a Business in a Small Town
  3. 10 Ways to Market Your Small Business on a Shoestring Budget
  4. Benefits of Google My Business for Small Businesses
  5. 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that 
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Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

Getting Started with Facebook for Your Business

Posted by Josh Sherretts on Apr 8, 2018 5:02:00 PM

 

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

 

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