The Friday Five: Small Business Marketing

Posted by Lora Carpenter on Apr 17, 2020 9:30:00 AM

With everything going on in the world, it’s hard to find a lifeboat for small businesses to cling to during the current shutdowns. Although many are still open, they need to come up with creative and innovative ways to continue to serve their customers and get their messaging out there. With that in mind, we have compiled a list of resources that can give some insight into new ways of reaching your customers!

Read More

Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Brand Awareness, Marketing Operations

Free Tools Manufacturers Can Use for Hidden Sales Opportunities [Video]

Posted by Ron Mattocks on Apr 9, 2020 8:15:00 AM

Manufacturers, logistics, and the entire supply chain have, in some way, been impacted by COVID-19, some more than others. A mid-March study assessing the impact of COVID-19 on manufacturers in North America found that 28% are searching for replacement suppliers while another 28% plan to reshore their operations back in the United States. That means there are OEMs and large Tier 1 Suppliers looking around for solutions, and they need them quickly. This could mean opportunities for many manufacturers of component parts, opportunities they likely don't want to miss out on. So how can these manufacturers capitalize on the needs that exist out there? There's some marketing-technology (martech) tools out there - free ones - that can help uncover unknown sales opportunities.

Read More

Topics: Marketing Tactics, Sales Pipeline Growth, Sales Alignment, Key Trends, Website Strategy, Lead Generation, Manufacturing Industry

The Friday Five: Marketing to Manufacturers

Posted by Lora Carpenter on Apr 3, 2020 9:32:00 AM

With the rise of the internet (and with that, online shopping) companies and manufacturers have access to a wider range of potential customers than ever before. What was once only selling to people in your state or region has become an ability to reach worldwide potential!

Read More

Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Industrial Marketing, Brand Awareness, Marketing Operations, Manufacturing Industry

Posted by

The Progressive Marketer

Get Updates

Get More Deals

Account-Based Marketing is the new Industrial Marketing

Get More Leads

Success in Action

Case Studies CTA (2)

Engage With Us