5 Marketing Trends to Look Out for in 2019

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in”...

Tags: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

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The Friday Five: Destination Marketing in a Small Town

This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes...

Tags: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

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The ROI of Not Doing Marketing Correctly

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Lead Generation, Marketing Operations, Marketing Fails

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Marketing ROI: Return on Information

A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Marketing Technology, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Marketing Operations

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Technology Won't Fix Alignment of Your Sales and Marketing

In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Measuring Marketing, Marketing Technology, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Industrial Marketing, Lead Generation, Marketing Operations, Marketing Fails

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