How Can Manufacturers Use Social Media to Grow Their Business

Posted by Josh Sherretts on Jan 22, 2020 11:29:37 AM

How Can Manufacturers Use Social Media to Grow Their Business 

Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates. It has become a great way to share information and ideas, identify new opportunities, recruit new employees, and find collaborative partners around the world.  Social media is not just about sharing vacation and lunch photos, keeping up with friends, or watching funny cat videos. It has become one of the most effective communication and marketing channels since radio stations started airing advertisements. Here are a few statistics to keep in mind:

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Topics: Marketing Tactics, Social Media Tactics, Manufacturing Industry

How Rural Manufacturers Can Leverage Account-Based Marketing

Posted by Josh Sherretts on Jul 25, 2019 12:13:56 PM

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Benefits of Account-Based Marketing for Manufacturers

Posted by Josh Sherretts on Jun 5, 2019 8:03:00 AM

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Why Account-Based Marketing is a Fit for Rural Manufacturers

Posted by Josh Sherretts on May 22, 2019 7:30:00 AM

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

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Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

5 Reasons Why Your Small Business Should Have a Website

Posted by Emily Watson on Oct 9, 2018 7:55:00 AM

There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer. Consumers expect companies to have a website when they search the web, and often don’t consider a company credible if they don’t. Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business:

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Topics: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry

 

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