The Friday Five: Destination Marketing in a Small Town

Written by Emily Watson on July 27, 2018.

Marketing, destination marketing, small town, Tourism, Economy,

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This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes...

Tags: Marketing, destination marketing, small town, Tourism, Economy

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What's Our Community Brand?

Written by Ron Mattocks on December 22, 2017.

Economy, Growth, Rural Community, Strategy, Tourism, vision,

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Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision

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Why Move Back to Meadville?

Written by Ron Mattocks on December 05, 2017.

Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision,

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“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...

Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision

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