Why Account-Based Marketing is a Fit for Rural Manufacturers

Posted by Josh Sherretts on May 22, 2019 7:30:00 AM

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

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Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

5 Marketing Trends to Look Out for in 2019

Posted by Emily Watson on Jan 30, 2019 11:01:45 AM

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in” last year, could be gone completely, or revamped for the next year. To bring in the new year, we wanted to showcase some of the top marketing trends you will be seeing in 2019. These articles give great insight on what the future of marketing looks like. You won’t want to miss these trends:

  1. Using Chatbots 
  2. Brand Authenticity
  3. Interactive Video
  4. Content is King
  5. Gen Z
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Topics: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

5 Reasons Why Your Small Business Should Have a Website

Posted by Emily Watson on Oct 9, 2018 7:55:00 AM

There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer. Consumers expect companies to have a website when they search the web, and often don’t consider a company credible if they don’t. Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business:

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Topics: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry

What Is Snapchat And Why Is It So Popular?

Posted by Emily Watson on Sep 26, 2018 10:10:00 AM

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly is Snapchat and why has it grown to be one of the most downloaded and used apps of 2018?

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Topics: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

Posted by Josh Sherretts on Sep 21, 2018 6:44:53 PM
It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions.

From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully. Here are five great resources to help you not only pull off your next function, but watch it grow:

  1. How to Promote an Event Using Video: 7 Steps to Video Marketing
  2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now
  3. How to Use Facebook Live: The Ultimate Guide
  4. How to Use Hashtags Before, During, and After Your Event
  5. How to Add a Facebook Virtual Event to Your Launch Strategy 
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Topics: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

The Friday Five: Destination Marketing in a Small Town

Posted by Emily Watson on Jul 27, 2018 8:06:00 AM
This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health.  Here are some great articles and resources that focus on why destination marketing in a small town is so important:
  1. How to Make a Small Town a Big Deal 
  2. Marketing a Small Town
  3. Here's What Google Thinks: Five 'Next Practices' in Destination Marketing 
  4. 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
  5. Sustainable Tourism: Five Essentials for Rural Areas and Small Towns

 

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Topics: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

Getting Started with Facebook for Your Business

Posted by Josh Sherretts on Apr 8, 2018 5:02:00 PM

 

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Posted by Ron Mattocks on Mar 1, 2018 9:37:38 AM

I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have glazed over as I spout off facts about Theodore Roosevelt’s cattle ranching days in the Badlands. Fascinating stuff!

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Topics: Marketing Tactics, Tourism Industry, Small Businesses, Brand Awareness, Marketing Content

What's Our Community Brand?

Posted by Ron Mattocks on Dec 22, 2017 2:33:18 PM

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or in other words the amenities and activities offered in that area. As a general rule, to be successful, rural towns must focus on the community first, and the people will then come. This proved to be the case in a survey of the 400 most successful towns across the country. The survey also found that the majority of these towns relied on simple strategic plans that addressed four major areas:

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Topics: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness

Why Move Back to Meadville?

Posted by Ron Mattocks on Dec 5, 2017 8:30:10 AM

“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years, the per-capita income is $10K below the state average, and 38% of residents collect social security benefits. Combined, these realities contribute to a more alarming fact that over half of the area population cannot be relied on to provide tax revenues necessary to sustain services and infrastructure. I’d hate to characterize the situation as bleak, but as one official remarked, his job was to ensure a slowly sinking ship, sank slower.

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Topics: Company News, Economic Development, Strategic Planning, Key Trends, Brand Awareness

 

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