Marketing ROI: Return on Information

Written by Ron Mattocks on August 15, 2017.

Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,

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A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy

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Technology Won't Fix Alignment of Your Sales and Marketing

Written by Ron Mattocks on August 11, 2017.

Marketing Technology, Martech, Sales, Sales Alignment, Strategy,

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In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy

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