I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...
Author: Ron Mattocks
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Tags: Marketing, Ideas, Strategy
Continue readingWhat's Our Community Brand?
Economy, Growth, Rural Community, Strategy, Tourism, vision,
Leave a CommentEvery business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...
Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision
Continue readingWhy Move Back to Meadville?
Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision,
Leave a Comment“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...
Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision
Continue readingThe ROI of Not Doing Marketing Correctly
Marketing, Marketing Performance, Marketing ROI, Performance,
Leave a CommentWhenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...
Tags: Marketing, Marketing Performance, Marketing ROI, Performance
Continue readingMarketing ROI: Return on Information
Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,
Leave a CommentA while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...
Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy
Continue readingTechnology Won't Fix Alignment of Your Sales and Marketing
Marketing Technology, Martech, Sales, Sales Alignment, Strategy,
Leave a CommentIn another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...
Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy
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