I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...
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Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...
Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision
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“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...
Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision
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Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...
Tags: Marketing, Marketing Performance, Marketing ROI, Performance
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A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...
Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy
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In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...
Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy
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