I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...
Recent Posts
Tags: Marketing Tactics, Tourism Industry, Small Businesses, Brand Awareness, Marketing Content
Continue reading
Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...
Tags: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness
Continue reading
“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...
Tags: Company News, Economic Development, Strategic Planning, Key Trends, Brand Awareness
Continue reading
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...
Tags: Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Lead Generation, Marketing Operations, Marketing Fails
Continue reading
A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...
Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Marketing Technology, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Marketing Operations
Continue reading
In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...
Tags: Measuring Marketing, Marketing Technology, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Industrial Marketing, Lead Generation, Marketing Operations, Marketing Fails
Continue reading
