Josh Sherretts

Josh Sherretts
Josh Sherretts has spent over a decade reinventing and growing both nonprofit and for-profit companies having held several positions including VP of Finance, CFO, Executive Director, and President/CEO. His skill set includes managing capital campaigns, event planning, and team building to achieve both fiscal and reputational growth. Josh is a regular speaker at conferences, presenting digital marketing strategies and technology tools for business and nonprofits. He graduated with degrees in both History and Secondary Education from Edinboro University, holding certifications to teach History and English in Pennsylvania. He is an occasional contributor to NPR and has authored two books on local history. He is the co-owner of Historia Inspired LLC and President of Business Development at Bull Moose Progressive Marketing. He spends his free time moonlighting as a history nerd at the Crawford County Historical Society where he serves as president of their board of directors and is slowly restoring a 1922 “Harris House Company” catalog home with his wife, Kim, and daughter, Rosemarie.
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Recent Posts

How Can Manufacturers Use Social Media to Grow Their Business

Posted by Josh Sherretts on Jan 22, 2020 11:29:37 AM

How Can Manufacturers Use Social Media to Grow Their Business 

Social media is having a big impact on the manufacturing industry and helping manufacturers sell, develop, and recruit new associates. It has become a great way to share information and ideas, identify new opportunities, recruit new employees, and find collaborative partners around the world.  Social media is not just about sharing vacation and lunch photos, keeping up with friends, or watching funny cat videos. It has become one of the most effective communication and marketing channels since radio stations started airing advertisements. Here are a few statistics to keep in mind:

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Topics: Marketing Tactics, Social Media Tactics, Manufacturing Industry

How Rural Manufacturers Can Leverage Account-Based Marketing

Posted by Josh Sherretts on Jul 25, 2019 12:13:56 PM

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Benefits of Account-Based Marketing for Manufacturers

Posted by Josh Sherretts on Jun 5, 2019 8:03:00 AM

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Why Account-Based Marketing is a Fit for Rural Manufacturers

Posted by Josh Sherretts on May 22, 2019 7:30:00 AM

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

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Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

Posted by Josh Sherretts on Sep 21, 2018 6:44:53 PM
It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions.

From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully. Here are five great resources to help you not only pull off your next function, but watch it grow:

  1. How to Promote an Event Using Video: 7 Steps to Video Marketing
  2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now
  3. How to Use Facebook Live: The Ultimate Guide
  4. How to Use Hashtags Before, During, and After Your Event
  5. How to Add a Facebook Virtual Event to Your Launch Strategy 
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Topics: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

Getting Started with Facebook for Your Business

Posted by Josh Sherretts on Apr 8, 2018 5:02:00 PM

 

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

 

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