Author: Josh Sherretts

Josh Sherretts has spent over a decade reinventing and growing both nonprofit and for-profit companies having held several positions including VP of Finance, CFO, Executive Director, and President/CEO. His skill set includes managing capital campaigns, event planning, and team building to achieve both fiscal and reputational growth. Josh is a regular speaker at conferences, presenting digital marketing strategies and technology tools for business and nonprofits. He graduated with degrees in both History and Secondary Education from Edinboro University, holding certifications to teach History and English in Pennsylvania. He is an occasional contributor to NPR and has authored two books on local history. He is the co-owner of Historia Inspired LLC and President of Business Development at Bull Moose Progressive Marketing. He spends his free time moonlighting as a history nerd at the Crawford County Historical Society where he serves as president of their board of directors and is slowly restoring a 1922 “Harris House Company” catalog home with his wife, Kim, and daughter, Rosemarie.

Recent Posts

How Rural Manufacturers Can Leverage Account-Based Marketing

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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Benefits of Account-Based Marketing for Manufacturers

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we...

Tags: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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Why Account-Based Marketing is a Fit for Rural Manufacturers

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

Tags: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

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The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring...

Tags: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

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Getting Started with Facebook for Your Business

 

Tags: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

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