Author: Emily Watson

Emily Watson was born and raised in Jamestown, Pennsylvania. She graduated from Slippery Rock University of Pennsylvania with a degree in Communications, focusing in Public Relations. Following college, Emily moved to Colorado where she got her start at a marketing agency as a Project Manager. Upon her return to Pennsylvania a few years later, she worked as an Account Executive managing clients such as New York Philharmonic, Rite Aid, Ruby Tuesday, and Belle Tire. Currently, Emily is a Marketing Strategist at Bull Moose Progressive Marketing located in Meadville. She is on the Senior Student Advisory Board for Slippery Rock University as well as a volunteer for the Bantam Jeep Heritage Festival in Butler.

Recent Posts

5 Marketing Trends to Look Out for in 2019

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in”...

Tags: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

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5 Reasons Why Your Small Business Should Have a Website

There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer....

Tags: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry

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What Is Snapchat And Why Is It So Popular?

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly...

Tags: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

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The Friday Five: Destination Marketing in a Small Town

This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes...

Tags: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

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The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

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