5 Reasons Why Your Small Business Should Have a Website

Written by Emily Watson on October 09, 2018.

Google, Marketing, Website, small business marketing,

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There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer....

Tags: Google, Marketing, Website, small business marketing

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What Is Snapchat And Why Is It So Popular?

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly...

Tags: small town, destination marketing, small business marketing, Marketing, Social Media, Snapchat

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The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully

It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring...

Tags: Marketing, destination marketing, Tourism, Marketing Budget, Facebook, small business marketing, Ideas

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The Friday Five: Destination Marketing in a Small Town

Written by Emily Watson on July 27, 2018.

Marketing, destination marketing, small town, Tourism, Economy,

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This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes...

Tags: Marketing, destination marketing, small town, Tourism, Economy

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The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Strategy, Marketing, Marketing Performance, Facebook ads, Google My Business, Marketing Budget

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Getting Started with Facebook for Your Business

Written by Josh Sherretts on April 08, 2018.

Marketing Performance, Marketing, Marketing Technology,

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Tags: Marketing Performance, Marketing, Marketing Technology

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7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Written by Ron Mattocks on March 01, 2018.

Marketing, Ideas, Strategy,

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I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Marketing, Ideas, Strategy

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What's Our Community Brand?

Written by Ron Mattocks on December 22, 2017.

Economy, Growth, Rural Community, Strategy, Tourism, vision,

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Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision

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Why Move Back to Meadville?

Written by Ron Mattocks on December 05, 2017.

Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision,

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“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...

Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision

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The ROI of Not Doing Marketing Correctly

Written by Ron Mattocks on August 17, 2017.

Marketing, Marketing Performance, Marketing ROI, Performance,

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Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Marketing, Marketing Performance, Marketing ROI, Performance

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