You can always use printed materials to drive people to your Web site, and one of the goals of your Web site should be to reinforce ties to existing customers. However, it is not nearly enough when proper Web site marketing through Bull Moose Marketing can bring you Web site traffic that is:

• Targeted: An ad agency will get you generic eyeballs. However, if you are talking about MRI machines, you want someone who searches for "magnetic resonance imaging devices," not "brittany spears mp3."
• Unique: You already use a wide variety of media because you have the ability to reach different types of people. Web site marketing allows you to reach people you may not reach any other way.
• Valuable: Regular Internet users tend to be more affluent and more politically active than their cyberless counterparts. Tap in to this valuable market through your Web site.