The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Marketing, Marketing Performance, Strategy, Google My Business, Marketing Budget, Facebook ads

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7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Written by Ron Mattocks on March 01, 2018.

Ideas, Marketing, Strategy,

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I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Ideas, Marketing, Strategy

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What's Our Community Brand?

Written by Ron Mattocks on December 22, 2017.

Economy, Growth, Rural Community, Strategy, Tourism, vision,

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Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision

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Marketing ROI: Return on Information

Written by Ron Mattocks on August 15, 2017.

Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,

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A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy

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Technology Won't Fix Alignment of Your Sales and Marketing

Written by Ron Mattocks on August 11, 2017.

Marketing Technology, Martech, Sales, Sales Alignment, Strategy,

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In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy

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