Technology Won't Fix Alignment of Your Sales and Marketing

Written by Ron Mattocks on August 11, 2017.

Marketing Technology, Martech, Sales, Sales Alignment, Strategy,

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In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy

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