The Friday Five: Marketing to Manufacturers

Posted by Lora Carpenter on Apr 3, 2020 9:32:00 AM

With the rise of the internet (and with that, online shopping) companies and manufacturers have access to a wider range of potential customers than ever before. What was once only selling to people in your state or region has become an ability to reach worldwide potential!

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Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Industrial Marketing, Brand Awareness, Marketing Operations, Manufacturing Industry

The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19

Posted by Ron Mattocks on Mar 23, 2020 9:04:48 PM

The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle. The answer to this challenge according to Clausewitz, is the “sensitive and discriminating judgment” of leaders who can cut through the fog. History has shown time and again that leaders keeping their wits about them would prove to be the deciding factor in overcoming chaotic uncertainty. It’s a lesson constantly beat into my head during my time as an Infantry officer, and one I’ve not forgotten in my time since.

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Sales Alignment, Strategic Planning, Key Trends, Search Engine Optimization, Social Media Tactics, Website Strategy, Industrial Marketing, Lead Generation, Brand Awareness, Marketing Operations, Manufacturing Industry

How Marketing can Help with Your Hiring Needs

Posted by Josh Sherretts on Feb 5, 2020 9:00:00 AM

Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals. These days, candidates are more choosy about where they want to work, and want to work for companies that seem interesting, are doing meaningful work, and have different professional opportunities.

One way you can show these different opportunities and benefits is through marketing, showing your company in a positive light, and demonstrating what makes your company and products and services better than other options. Because when you're marketing your company, you're not just marketing it to customers, you're trying to reach new employees as well. After all, marketing your company puts your brand message in front of everyone, including the people who think, "I'd like to work there."

Here are just four ways you can use marketing to help you with recruiting and hiring new employees.

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Topics: Case Studies, Marketing Tactics, Industrial Marketing, Marketing Operations, Marketing Content

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