The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Marketing, Marketing Performance, Strategy, Google My Business, Marketing Budget, Facebook ads

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Getting Started with Facebook for Your Business

Written by Josh Sherretts on April 08, 2018.

Marketing, Marketing Performance, Marketing Technology,

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Tags: Marketing, Marketing Performance, Marketing Technology

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7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Written by Ron Mattocks on March 01, 2018.

Ideas, Marketing, Strategy,

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I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Ideas, Marketing, Strategy

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The ROI of Not Doing Marketing Correctly

Written by Ron Mattocks on August 17, 2017.

Marketing, Marketing Performance, Marketing ROI, Performance,

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Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Marketing, Marketing Performance, Marketing ROI, Performance

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Marketing ROI: Return on Information

Written by Ron Mattocks on August 15, 2017.

Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,

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A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy

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