The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19

Posted by Ron Mattocks on Mar 23, 2020 9:04:48 PM

The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle. The answer to this challenge according to Clausewitz, is the “sensitive and discriminating judgment” of leaders who can cut through the fog. History has shown time and again that leaders keeping their wits about them would prove to be the deciding factor in overcoming chaotic uncertainty. It’s a lesson constantly beat into my head during my time as an Infantry officer, and one I’ve not forgotten in my time since.

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Sales Alignment, Strategic Planning, Key Trends, Search Engine Optimization, Social Media Tactics, Website Strategy, Industrial Marketing, Lead Generation, Brand Awareness, Marketing Operations, Manufacturing Industry

5 Marketing Trends to Look Out for in 2019

Posted by Emily Watson on Jan 30, 2019 11:01:45 AM

Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing.  This is a fast-paced business. Things are constantly changing from day to day. What might have been “in” last year, could be gone completely, or revamped for the next year. To bring in the new year, we wanted to showcase some of the top marketing trends you will be seeing in 2019. These articles give great insight on what the future of marketing looks like. You won’t want to miss these trends:

  1. Using Chatbots 
  2. Brand Authenticity
  3. Interactive Video
  4. Content is King
  5. Gen Z
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Topics: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations

What Is Snapchat And Why Is It So Popular?

Posted by Emily Watson on Sep 26, 2018 10:10:00 AM

You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly is Snapchat and why has it grown to be one of the most downloaded and used apps of 2018?

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Topics: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

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