The Friday Five: Destination Marketing in a Small Town

Posted by Emily Watson on Jul 27, 2018 8:06:00 AM
This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health.  Here are some great articles and resources that focus on why destination marketing in a small town is so important:
  1. How to Make a Small Town a Big Deal 
  2. Marketing a Small Town
  3. Here's What Google Thinks: Five 'Next Practices' in Destination Marketing 
  4. 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
  5. Sustainable Tourism: Five Essentials for Rural Areas and Small Towns

 

Read More

Topics: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

Posted by Emily Watson on Jul 13, 2018 2:12:07 PM
This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
  1. Small Business Marketing 101
  2. 5 Marketing Strategies for a Business in a Small Town
  3. 10 Ways to Market Your Small Business on a Shoestring Budget
  4. Benefits of Google My Business for Small Businesses
  5. 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that 
Read More

Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

What's Our Community Brand?

Posted by Ron Mattocks on Dec 22, 2017 2:33:18 PM

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or in other words the amenities and activities offered in that area. As a general rule, to be successful, rural towns must focus on the community first, and the people will then come. This proved to be the case in a survey of the 400 most successful towns across the country. The survey also found that the majority of these towns relied on simple strategic plans that addressed four major areas:

Read More

Topics: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness

Posted by

The Progressive Marketer

Get Updates

Get More Deals

Account-Based Marketing is the new Industrial Marketing

Get More Leads

Success in Action

Case Studies CTA (2)

Engage With Us