Author: Ron Mattocks

Ron Mattocks was born and raised in Guys Mills, Pennsylvania. Following high school, he joined the Army to see the world before a career as a construction executive in Texas. Eventually, Ron switched to Internet marketing, consulting for companies such as GMC, ConAgra, Mattel, and others. During this time he also published the book, Sugar Milk: What One Dad Drinks When He Can’t Afford Vodka and began writing regularly for the Huffington Post, Disney's Babble, and the TODAY Show. Currently, Ron is the co-owner of Historia Inspired, LLC, and President of Client Strategy at Bull Moose Progressive Marketing located in Meadville. He graduated from St. Edwards University in Austin, Texas with a degree in English Literature, and is a board member of both the Crawford County Historical Society and Northwest PA Railroad and Tooling Museum.

Recent Posts

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Written by Ron Mattocks on March 01, 2018.

Ideas, Marketing, Strategy,

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I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Ideas, Marketing, Strategy

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What's Our Community Brand?

Written by Ron Mattocks on December 22, 2017.

Economy, Growth, Rural Community, Strategy, Tourism, vision,

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Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision

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Why Move Back to Meadville?

Written by Ron Mattocks on December 05, 2017.

Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision,

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“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...

Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision

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The ROI of Not Doing Marketing Correctly

Written by Ron Mattocks on August 17, 2017.

Marketing, Marketing Performance, Marketing ROI, Performance,

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Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Marketing, Marketing Performance, Marketing ROI, Performance

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Marketing ROI: Return on Information

Written by Ron Mattocks on August 15, 2017.

Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,

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A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy

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Technology Won't Fix Alignment of Your Sales and Marketing

Written by Ron Mattocks on August 11, 2017.

Marketing Technology, Martech, Sales, Sales Alignment, Strategy,

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In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy

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