The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when...

Tags: Marketing, Marketing Performance, Strategy, Google My Business, Marketing Budget, Facebook ads

Continue reading

Getting Started with Facebook for Your Business

Written by Josh Sherretts on April 08, 2018.

Marketing, Marketing Performance, Marketing Technology,

Leave a Comment

 

Tags: Marketing, Marketing Performance, Marketing Technology

Continue reading

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Written by Ron Mattocks on March 01, 2018.

Ideas, Marketing, Strategy,

Leave a Comment

I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have...

Tags: Ideas, Marketing, Strategy

Continue reading

What's Our Community Brand?

Written by Ron Mattocks on December 22, 2017.

Economy, Growth, Rural Community, Strategy, Tourism, vision,

Leave a Comment

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or...

Tags: Economy, Growth, Rural Community, Strategy, Tourism, vision

Continue reading

Why Move Back to Meadville?

Written by Ron Mattocks on December 05, 2017.

Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision,

Leave a Comment

“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years,...

Tags: Community Engagement, Economy, Growth, Ideas, Rural Community, Trends, vision

Continue reading

The ROI of Not Doing Marketing Correctly

Written by Ron Mattocks on August 17, 2017.

Marketing, Marketing Performance, Marketing ROI, Performance,

Leave a Comment

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to...

Tags: Marketing, Marketing Performance, Marketing ROI, Performance

Continue reading

Marketing ROI: Return on Information

Written by Ron Mattocks on August 15, 2017.

Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy,

Leave a Comment

A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead...

Tags: Big Data, Marketing, Marketing Performance, Marketing ROI, Strategy

Continue reading

Technology Won't Fix Alignment of Your Sales and Marketing

Written by Ron Mattocks on August 11, 2017.

Marketing Technology, Martech, Sales, Sales Alignment, Strategy,

Leave a Comment

In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling...

Tags: Marketing Technology, Martech, Sales, Sales Alignment, Strategy

Continue reading

 

Share this Post with your social network

    

Subscribe to Email Updates

Get More Leads